Tech-focused +User-driven =Better outcomes
We’re reshaping consumer credit with advanced technology and seamless user experiences. Our goal is simple: to make lending easier for lenders, intermediaries and their consumers.
We’re more than a credit broker. We’re fintech specialists delivering smarter outcomes. We combine technology, data-driven insights, and an expert team to offer fully tailored, end-to-end broking solutions.
Our strength comes from three things: broad market reach, intelligent technology, and exceptional people. Together, these drive growth for our partners and deliver better experiences for their consumers.
A new innovation standard for consumer credit
Connecting lenders and their consumers, at scale
As a leading UK credit broker, we connect consumers and lenders through seamless, high-converting journeys. Our scale and expertise drive results in credit broking, loan acquisition and distribution.
We handle more loan applications than any other UK intermediary, so we know what works. We help you target the right audience, present the right products, and design journeys that deliver results, while ensuring good outcomes for the consumer.
Our teams are fintech experts
Powered by people
Our success starts with hiring and retaining the best talent. We’re dedicated to working with the best people, and that extends to the companies we partner with.
Shared growth
We believe growth drives success, for our people and our partners. That’s why we invest in our team, this strengthens our relationships, and supports the businesses we work with.
Listen to the data
We use data and feedback from our platforms and our partners to test, learn, and improve. This approach keeps us evolving — and ahead of the competition.
Smarter technology for sharper decisions
We help lenders unlock smarter lending strategies with intelligent, integrated technology. Our tools streamline processes and support better decisions to deliver stronger outcomes.
As a leader in integrating open banking technology, we help lenders assess customers in real time, from affordability to creditworthiness.
Our blend of smart tech, strong partnerships, and expert insight delivers tailored solutions that drive results.
Our comparison partnerships
Over 1 million consumers a year use our services to search for financial products. A majority of those consumers come through our comparison partnerships.
If you have any questions regarding a loan enquiry or agreement that has been processed through one of our services then please let us know and we will endeavour to answer it for you.
USER
NEEDS
BUSINESS
NEEDS
BETTER
OUTCOMES
We believe that user understanding and business needs are intrinsically linked
Here at EF we believe an intuitive user experience is critical in the fintech sector, where trust, ease of use, and clarity drive good consumer outcomes, adoption and loyalty.
We focus on reducing friction by anticipating consumer needs, simplifying user journeys, and presenting information in a clear, jargon-free way.
We believe consumer understanding and business outcomes go hand in hand.
Our focus is on building user confidence through clear, secure experiences, from authentication to account management.
In a highly regulated sector, we know how important it is to balance simplicity, security, and transparency in every solution we deliver.